What we offer.


Sales Syndicate

Develop skills, share knowledge and network with a group of like-minded sales leaders via interactive monthly sessions. Practical tools, processes and support to elevate your career and build a high performing sales team.

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sales academy

Sales Academy

A journey to sales excellence for sales people. Delivered via bite sized monthly sessions, learn from expert facilitators among like minded individuals. Gain focus, skills and confidence for continued success.

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sales consulting

Sales Consulting

Inject Indicator sales expertise into your business to lift performance and gain greater growth faster. One-to-one, bespoke offerings allow a focus on your specific challenges and opportunities. Indicator Consulting is designed to suit your business’s unique culture and help you reach real goals.

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Indicator is proud to partner with Hubspot and we continue to be inspired by the capability and the success that this quality CRM & Marketing Platform can bring to a company. With over 80,000 customers in 120 countries, HubSpot is quickly growing to be one of the very best in the world. When you partner with Indicator, a Gold-level HubSpot Solutions partner, we offer companies support and expertise with the integration, review and development of HubSpot with the main focus on the CRM, sales side of the tool. Learn more here if you would like to understand the value that HubSpot can bring your organisation.

What our clients say.

Indicator’s unique approach is having a real impact on NZ companies - lifting performance and supporting leaders to grow their business and their teams. We love what some of our clients have to say!

The Mood
of the Sales Leader 2021

How are NZ sales leaders feeling about their performance? What keeps them up at night? And what’s trending with top sales leaders and teams today in terms of the latest tools, tips, systems and ideas.

Get across the Mood of the Sales Leader to reveal all in the latest report:

Download 2021 Report



Tap into our sales ‘toolkit’ where you’ll find sales tips and advice from the experts, downloadable resources and templates to help lift performance, shape your career and streamline processes. All for free!

View and download

Who we work with.

From startups to large corporates, we work with a great variety of NZ businesses.










Our story.

Indicator was born out of a desire to improve sales performance. Originally founded by Mike Stokes, who after working with hundreds of companies recognised how challenging many found sales and in particular sales leadership.

Over 5 years on, we have played a vital role in the success of a number of small, medium and corporate businesses, as well as fast tracking a number of sales careers. A carefully curated team offers a variety of sales expertise with a passion for NZ relevant sales solutions, the Indicator team is grounded, dynamic and inspirational to work with. With continued focus on client relationships, we recognise that for Indicator to be successful our clients must first be successful, and we thrive on that challenge.


Why work with us.

We improve the performance of sales teams for the long term. Our team of experienced sales professionals provide expert guidance and structure to positively impact the sales function of companies. We are driven by outcomes and love achieving results with the businesses we work with.



A handpicked team.

Real-world experience.

One goal - to increase your sales performance.

Our customer promise

We are only successful if you, our customer is successful. Your time and resources are incredibly valuable and we respect this, going above and beyond for each and every client relationship. We offer practical solutions, and we will not invoice if you are not happy with the work that we are doing.