Struggling to recruit a quality sales manager? Sales results underwhelming? Sales team disjointed? 

An INDICATOR Sales leader could be the fuel your business needs. 

Our expert sales leaders provide your sales team with the tailored sales leadership they need to accelerate your company’s sales performance. 

Landing page Icons-01

INDICATOR Sales Leader (ISL)

Indicator is the leading pioneer of fractional sales leadership and has been perfecting the application within businesses across multiple industries and sales environments. 

Our ISL’s are experts at diagnosing and enhancing sales processes and transforming the performance of sales teams to achieve maximum success, at a fraction of the cost of employing a full-time sales leader.

Let us know if you’re keen for a no-obligation diagnosis of your sales leadership and performance.

4 Phases of INDICATOR Sales Engagement

The INDICATOR Sales Leader engagement process is delivered in four key phases:

4 phases

How does an INDICATOR Sales Leader work?


An ISL is a fractional resource usually working between 0.5 and 2 days a week per client

image 3

The ISL typically works with clients between 12 – 24 months

image 15-1

The ISL owns the Sales function of the business, is both strategic and operational and is accountable for results

image 21-1

The ISL looks to implement or enhance overall sales performance including people, processes and technology

image 21-1

The ISL is supported by the wider INDICATOR team of Sales Leaders, who collectively have been responsible for thousands of salespeople and billions of dollars in revenue

For more information download the INDICATOR
Sales Leader Brochure

Our experts, on your side

Our Indicator Sales Leaders become your sales leaders. All highly experienced and knowledgeable in the field of sales and sales leadership, their expertise spans a mix of corporate leadership, business ownership, multiple sales leadership roles and each possesses a raft of industry experience. 

Each Indicator Sales Leader shares a common vision - to help your business grow. 

Get in touch with either Mike or Justine to discuss how we can help you.



Indicator Sales Leader

Andrew is a highly experienced and senior executive with a career leading and motivating sales teams, shaping sales strategies and leading transformational change.

Most recently Andrew was a member of Air New Zealand’s Senior Leadership Team in a multitude of roles including Regional GM Sales and Head of Global Alliances with revenue responsibilities in excess of $1bn.

Andrew is passionate about sales and business development, along with the way that teams can provide customers with outstanding experiences and deliver on the promises they make.



Indicator Sales Leader

Abbie is a passionate, tenacious and results driven sales leader with over 17 years" experience in a variety of sales environments.

A commercially astute and customer focused individual. Abbie is adept at building, leading and motivating high performing teams, coupled with a passion for delivering company objectives and targets. She utilises excellent communication and interpersonal skills to build successful relationships with clients.

As an accomplished sales strategist, Abbie relishes in delivering sales change, focusing on people and processes to help organisations acquire, retain and grow clients.



Indicator Sales Leader

Mike is a successful Sales Leader, having worked across telecommunications, media, construction, and logistics segments with some iconic brands (Vodafone, Lion and NZME) in New Zealand and Australia.

Mike has led significant transformation projects and built new distribution models in retail and dealer networks. He thrives on helping businesses with revenue challenges, be it a focus on growth pains or a need to refocus efforts to better target new business opportunities.

In Mike’s view, culture is the most critical element to enhance sales success and having the right team, focused on the right goals will deliver extraordinary results.



Indicator Sales Leader

Tracey has significant experience in building and motivating high performing teams to exceed company targets in the corporate sector and SME industry. Having worked in both in New Zealand and South Africa, including the tourism, healthcare and professional services.

Throughout her career in sales spanning over 23 years, Tracey balances ensuring a positive experience and outcomes for the customer, while delivering on the commercial needs of the business.  Tracey enjoys facing challenges head on and embraces change.



Indicator Sales Leader

Simon is an energetic and charismatic leader with a passion for creating exciting environments for teams to work and grow.

With 25 years’ of experience as a business leader and owner, Simon is specialized in high growth sales organizations. For the last several years Simon has been implementing strategy and building sales capability in Auckland businesses as a Change Management Consultant.

Simon has been successfully managing businesses through rapid changes whilst taking care of people and delivering positive results.

What our clients say

“We have been really impressed by the results our sales team have achieved working with Indicator. Their immense knowledge has helped our team to think more strategically about their customers, and how best to service them. I would have no hesitation in recommending Indicator to anyone looking to coach their sales staff and grow their business.”

Natasha Bourke, Group CEO, Skin Health Experts

“We engaged Indicator to help build a sales mindset within our team and then facilitate sales strategies for a signature project for Tainui Group Holdings. The Indicator team quickly understood our brief, connected well with our team and created a positive atmosphere for learning. In developing a sales strategy, they played a steering role while helping bring the best out in the team, enabling our team to own the strategy and go out and make it happen which has worked very well for us.”

Chris Joblin, CEO, Tainui Group Holdings

“We've seen a dramatic improvement in our sales success, and length of sales cycle after working with Indicator. An investment that is providing the returns we hoped for.”

Sam Bridgewater, Pure Food

“I have really enjoyed getting involved with Indicator, all our interactions have been friendly yet professional and you guys clearly know what you’re doing and are very good at showing how businesses can move forward with more focus on specific sales management techniques.”

Darryl Burn, Dalton International

“We have been working with Indicator for two years and the results speak for themselves. Partnering with Indicator has enabled us to more than double our annual turnover. For a company that has been in business for 20 years that is an awesome result.”

Joseph Hardie, MD, Hardie Fasteners

The structure of the ISL programme has been a perfect fit for us with the way that it is structured and has been executed. Absolutely brilliant.”

John Hall, Managing Director, GS Hall

In a constantly changing sales environment, our sales team is absolutely flying! The work that Indicator has done with us has enabled everyone to add value to both their role and to our clients.

Mary Ford, Head of Sales, New Zealand Steel

Other Services

INDICATOR’s unique approach is having a real impact on Australasian companies - lifting performance and supporting
leaders to grow their business and their teams.

Landing page Icons-03

Sales Technology

Maximise the return on your investment in CRM and in your people with INDICATOR's speed to value programme.

image 1

Sales Training

Partner with the sales training experts and see your business soar.