Indicator Sales Leader

Enabling high-performing sales teams and transformative growth

Andrew is a committed and innovative senior sales leader with a career spanning more than two decades in sales, strategy and business transformation. Before joining Indicator, he held multiple senior leadership roles at Air New Zealand, including Regional GM Sales, Head of Alliances and Head of Tandem Travel, and led the APX Travel Management business as General Manager for over 12 years.

Throughout his career, Andrew has built a reputation for delivering commercial results, identifying strategies that drive growth, and leading transformational change. He has overseen restructures, renegotiated major trade, corporate and government contracts, and consistently kept teams engaged and productive through periods of significant change.

What sets Andrew apart is his ability to connect with people and enable them to achieve their own career goals while driving broader organisational success. He brings a lifelong passion for sales and business development, believing that when sales leaders are confident, capable and connected, they deliver outstanding customer experiences and long-term results.

Driving performance through people and purpose

Abbie is a tenacious, results-driven sales leader with over 17 years’ experience in the New Zealand sales environment. She brings a unique mix of balancing commercial acumen with a genuine focus on people. She’s known for motivating teams, shaping sales strategies, and helping organisations achieve measurable growth.

At Indicator, Abbie leads the Sales Syndicate programme, facilitating four monthly forums that bring sales leaders from across industries together to share insights, tackle challenges, and learn from one another. She’s passionate about creating structure that empowers freedom, helping teams find alignment, build capability, and deliver results that last.

A strong advocate for women in sales leadership, Abbie co-founded Women in Sales NZ alongside Mike Stokes. She emcees the WIS Elevate programme, championing confidence, capability, and connection for women across the sales profession.

Building momentum and capability in teams

Simon is an energetic leader with more than 25 years’ experience as a business owner and sales leader. He thrives in fast-paced, high-growth environments where strategy, structure, and people all come together to deliver results.

Having managed and advised multiple businesses through periods of rapid change, Simon brings a deep understanding of what it takes to drive performance while keeping teams engaged and supported. At Indicator, he works with businesses to develop and implement sales strategies, build capability, and embed change that sticks.

Turning research and insight into real-world performance

Chris is an experienced consultant, coach, and facilitator with over 20 years’ experience supporting sales and service teams across New Zealand, Australia, and globally. Known for his engaging style and ability to blend data-driven insight with storytelling and hands-on learning, Chris helps teams identify what matters and how to execute it effectively to lift strategy and performance.

His consulting background spans retail, finance, technology, and SaaS, with global clients including HSBC, American Express, Nespresso, Philips, and Vodafone. Before joining Indicator, Chris spent nearly 15 years with CEB (now Gartner) in the Sales & Service Practice, working with frontline reps and sales leaders to improve capability, processes, and outcomes.

Drawing on best-practice research featured in Harvard Business Review and in the books The Challenger Customer and The Effortless Experience, Chris has facilitated more than 45 client workshops globally. He’s recognised for building trust quickly, creating environments where people feel motivated and turning insight into meaningful, lasting change.