Indicator Sales Academy
Indicator Sales Academy
Training has been proven to be most effective when embedded over time. Bite-sized sales development, reinforced on a monthly basis. Sales Professionals improve skills, gain focus, and improve conversion rates.
Indicator Online Sales Academy
INDICATOR’s unique Sales Academy is delivered via scheduled online interactive monthly workshops.
Develop the habits, mindset and momentum that drive sales success.
The Indicator Sales Academy, available in-person (in Auckland) or through our Online Sales Academy, is designed to help B2B salespeople sharpen their skills, focus their activity and improve sales performance.
The Sales Academy solves offers a structured peer to peer membership programme with monthly interactive workshops, expert coaching and cross-industry networking and learning.
Led by Indicator’s sales specialists, each session connects salespeople with practical tools, new perspectives and the chance to test real-world challenges with peers.
Led by Indicator’s sales specialists, each session connects salespeople with practical tools, new perspectives and the chance to test real-world challenges with peers.
Indicator Online Sales Academy
All the benefits of the Sales Academy, just delivered online. Perfect for salespeople outside Auckland or those who prefer fully remote training, the Online Academy makes continuous development accessible anywhere in New Zealand or Australia.
"85% of sales engagements fail to meet buyer expectations."
- Forrester Research
How it works
Each month, Academy members take part in sessions that mix presentation with hands-on participation. Every topic introduces new ideas, while members bring their own sales challenges to the table for live discussion and feedback.
Continuous learning and accountability are at the heart of the Academy. Salespeople are encouraged to put new techniques into play right away, then refine them over time. With every session, members build their confidence, developing sales behaviours that last.
Topics we cover
Prospecting
How to build a sales pipeline, how to identify target customers, techniques and tools for prospecting, how to call, what to seek in those calls or interactions.
Sales Process
Learn to build a consistent and scalable sales process that is aligned to your customers buying process.
Qualifying Buyer
Discover the need to build and ask the best questions for your sales process and why this stage is so fundamental to sales success.
Account Management
How to cross-sell and upsell within your existing accounts with a goal to increase overall revenue.
Overcoming Objections
Discover that objections can be used as a positive step, identify your most common objections and focus on how to respond.
Dealing with Price
Learn when to deal with price, how to maintain margin, learn how to focus on return on investment propositions.
Questioning
Discover how to reach a successful agreement for both you and your prospect. 9 key methods to close sales, build your process and questions to effectively close.
Cadence
Develop your cadence or rhythm so that you are always keeping ahead of your targets.
Multiple Membership Offer
Looking at placing multiple team members on the programme? Talk to us about our Multiple Membership offer.
What our clients say
We find that we often employ people with the right attitude but not always the right skills or knowledge and this is where Sales Academy can really add value.
Richard Hawker
Chief Revenue Officer, ICT
Jason has come a long way since he first attended, and his confidence levels have increased 2-fold and that is turning into business for him.
Aaron Jones
Senior Commercial Partner, BNZ
I love this format. I have done sales courses over 2 full days which is intense and the information is an overload. The information is soon forgotten as is the interaction with other participants. Having a short sharp session once a month is great, it's digestible and engaging, I tend to put what I have learnt into practice instantly. Great concept!
Sam Bensley
Motul
Sales Academy has provided practical real-world insights and techniques resulting in huge improvements in our processes and sales volumes.
Brani Mead
UiRevolution
With 950% growth over 18 months - yes, I would say INDICATOR Sales Academy was a success!
Jason Ennor
MyHR
Meet our Team
Michael Fooks
Head of Training
Michael Fooks
Head of Training
Empowering people and teams to think, act and perform differently
Michael is a compelling and energetic trainer who captures audience attention with his straight-talking approach. After a decade of success in IT sales and leadership, he shifted his focus to developing others full-time. Since 2004, he’s worked with some of New Zealand’s largest organisations, helping people build new skills, attitudes and capabilities that create lasting change.
With an academic background in psychology from the University of Auckland, Michael is certified as a Master Practitioner of NLP, holds a diploma in clinical hypnotherapy, and is accredited in multiple communication and behavioural tools including Transforming Communications, DISC, TetraMap, and the Language and Behaviour (LAB) Profile.
Michael has a unique ability to quickly identify the core of a client’s challenge and guide them toward new ways of thinking, unlocking performance, confidence, and positive change, often with a few laughs along the way.
Simon Dickson
Sales & Leadership Trainer
Simon Dickson
Sales & Leadership Trainer
Building momentum and capability in teams
Simon is an energetic leader with more than 25 years’ experience as a business owner and sales leader. He thrives in fast-paced, high-growth environments where strategy, structure, and people all come together to deliver results.
Having managed and advised multiple businesses through periods of rapid change, Simon brings a deep understanding of what it takes to drive performance while keeping teams engaged and supported. At Indicator, he works with businesses to develop and implement sales strategies, build capability, and embed change that sticks.
