Sales Academy
Sales training that actually works.
No more information overload. Bite-sized useable training reinforced on a monthly basis. Sales Professionals improve skills, gain focus, and improve conversion rates. Delivered via a mix of in person and online sessions.
Online Sales Academy
Indicator’s unique Sales Academy delivered via scheduled online and interactive monthly workshops.
Foundation Day
A full day immersive workshop which introduces sales people to the fundamentals of sales. A standalone or a prelude to Sales Academy to embed learnings.

The Concept
The purpose of Sales Academy is to help B2B salespeople to advance sales skills, improve sales performance and focus their activity. Participants gain cross industry exposure, group & expert coaching and soundboard real-time challenges.
A structured membership programme which focuses on continuous learning and accountability, Sales Academy is a new approach to sales training. You’ll use what you learn straight away, and make regular adjustments so that it embeds in your sales behaviour. Each monthly session introduces a new topic through presentation and interactive participation. Members are also encouraged to bring real-time challenges to the workshops for guidance.

950% growth over 18 months. Yes, I would
say Indicator Sales Academy was a success!
Jason Ennor - MyHR
Sales Academy is based on 4 pillars
We improve the performance of salespeople for the long term. We provide expert guidance and structure to positively impact sales performance of individuals using the below 4 pillars.
Skills Training
Planning and Execution
Mindset of a winner
Accountability
Topics we cover
PROSPECTING
How to build a sales pipeline, how to identify target customers, techniques and tools for prospecting, how to call, what to seek in those calls or interactions.

SALES PROCESS
Learn to build a consistent and scalable sales process that is aligned to your customers buying process.
QUALIFYING BUYERS
Discover the need to build and ask the best questions for your sales process and why this stage is so fundamental to sales sucess.
ACCOUNT MANAGEMENT
How to cross-sell and upsell within your existing accounts with a goal to increase overall revenue.
PRESENTATION AND PROPOSALS
Discover the best way to build a structured and optimised proposal, how to successfully present proposals.
OVERCOMING OBJECTIONS
Discover that objections can be used as a positive step, identify your most common objections and focus on how to respond.
DEALING WITH PRICE
Learn when to deal with price, how to maintain margin, learn how to focus on return on investment propositions.
NEGOTIATION AND CLOSING
Discover how to reach a successful agreement for both you and your prospect. 9 key methods to close sales, build your process and questions to effectively close.
CADENCE
Develop your cadence or rhythm so that you are always keeping ahead of your targets.
What our clients say
“Sales Academy has provided practical real-world insights and techniques resulting in huge improvements in our processes and sales volumes.”
— Brani Mead, UiRevolution
“Jason has come a long way since he first attended, and his confidence levels have increased 2-fold and that is turning into business for him.”
— Aaron Jones, Senior Commercial Partner, BNZ
“I love this format. I have done sales courses over 2 full days which is intense and the information is an overload. The information is soon forgotten as is the interaction with other participants. Having a short sharp session once a month is great, it's digestible and engaging, I tend to put what I have learnt into practice instantly. Great concept!”
— Sam Bensley, Motul
Your Facilitator
MICHAEL FOOKS
Head Facilitator
Michael is a compelling, energetic trainer and coach, captivating his
audience with his straight forward, practical approach.
After a 10-year career in the IT industry in sales and leadership roles,
Michael switched his focus to developing others full-time. Since 2004
he has been working with some of New Zealand’s largest organisations
to empower their people with new skills, attitudes and capabilities.
Michael uses these skills and his experience to quickly navigate to the
core of client issues and teach his clients new ways of thinking which
offer more powerful choices - with plenty of real life examples and
laughs along the way.

Other Services
Indicator’s unique approach is having a real impact on NZ companies - lifting performance and supporting
leaders to grow their business and their teams. We love what some of our clients have to say!
Sales Consultancy
Inject Indicator sales expertise into your business to lift performance