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Sales Academy

Training has been proven to be most effective when embedded over time. Bite-sized sales development, reinforced on a monthly basis. Sales Professionals improve skills, gain focus, and improve conversion rates.

Online Sales Academy

INDICATOR’s unique Sales Academy is delivered via scheduled online interactive monthly workshops.

Sales Academy Icon

The concept

INDICATOR Sales Academy and INDICATOR Online Sales Academy offer a new approach to sales training.

Their purpose is to help B2B salespeople advance their sales skills, focus their attention and activity to improve sales performance.

 Sales Academy is a structured sales training membership programme, delivered through a mix of
in-person (Auckland) & online sessions with monthly interactive workshops.

Participants gain cross-industry exposure, expert coaching and soundboard real-life challenges.

With a focus on continuous learning and accountability, INDICATOR Sales Academy encourages salespeople to immediately use what they learn and make regular adjustments to embed this learning into their sales behaviour. This is a place for salespeople to enhance sales skills, gain focus, generate momentum and learn practical tips to improve sales performance through one-on-one and group coaching delivered by sales experts. 

Sales Syndicate

Easy-to-follow advice and practical gems will equip your team with sales skills they’re ready to use.

Each monthly session introduces a new topic through presentation and interactive participation, with members encouraged to bring real sales challenges to workshops and receive guidance on.

Online Sales Academy contains all the benefits of INDICATOR Sales Academy, simply delivered online. Ideal for salespeople unable to attend in-person sessions in Auckland, or those who prefer course delivery fully online.

Multiple Membership offer

Not sure which team member to sign up? Looking at placing multiple team members on the programme?
Talk to us about our Multiple Membership offer.

"With 950% growth over 18 months - yes, I would
say INDICATOR Sales Academy was a success!"

Jason Ennor - MyHR

INDICATOR Sales Academy is based on

Our number one goal is to increase your sales performance through:

We are passionate about sales

Skills training

Our number one goal is to increase your sales performance

Planning and execution

Our number one goal is to increase your sales performance

Creating the mindset of a winner

Our number one goal is to increase your sales performance


Topics we cover



How to build a sales pipeline, how to identify target customers, techniques and tools for prospecting, how to call, what to seek in those calls or interactions.

Sales Process


Learn to build a consistent and scalable sales process that is aligned to your customers buying process.

Qualifying Buyers


Discover the need to build and ask the best questions for your sales process and why this stage is so fundamental to sales sucess.

Account Management


How to cross-sell and upsell within your existing accounts with a goal to increase overall revenue.

Overcoming Objections


Discover that objections can be used as a positive step, identify your most common objections and focus on how to respond.

Dealing with Price


Learn when to deal with price, how to maintain margin, learn how to focus on return on investment propositions.

Negotiation & Closing


Discover how to reach a successful agreement for both you and your prospect. 9 key methods to close sales, build your process and questions to effectively close.



Develop your cadence or rhythm so that you are always keeping ahead of your targets.

What our clients say

" We find that we often employ people with the right attitude but not always the right skills or knowledge and this is where Sales Academy can really add value."

Richard Hawker, Chief Revenue Officer, ICT

“Jason has come a long way since he first attended, and his confidence levels have increased 2-fold and that is turning into business for him.”

Aaron Jones, Senior Commercial Partner, BNZ

“I love this format. I have done sales courses over 2 full days which is intense and the information is an overload. The information is soon forgotten as is the interaction with other participants. Having a short sharp session once a month is great, it's digestible and engaging, I tend to put what I have learnt into practice instantly. Great concept!”

Sam Bensley, Motul

“Sales Academy has provided practical real-world insights and techniques resulting in huge improvements in our processes and sales volumes.”

Brani Mead, UiRevolution

Your facilitator



Head of Training

Michael is a compelling, energetic trainer and coach who captivates audiences with his straight-forward, practical approach. 

Since 2004, Michael has been working with some of New Zealand’s largest organisations to empower their people with new skills, attitudes and capabilities. His ability to quickly navigate his way to the heart of an issue enables him to create effective solutions and embed new attitudes and behaviours.   

Using plenty of real-life examples, Michael’s commanding presence and storytelling abilities ensure plenty of laughs along the way.

Mike Fooks 2

One-Day workshops

INDICATOR Sales Academy one-day immersive training workshops are designed to introduce salespeople to the key components of sales. Delivered through a combination of discussion, practical exercises and interactive role-plays, these one-day workshops can be used as a standalone training tool or as a prelude to INDICATOR Sales Academy sign-up.
Negotiating with Confidence (workshop)

Negotiating with Confidence workshop

Become a more confident, effective sales negotiator in this immersive, empowering one-day workshop.

Foundation Day (workshop)

Foundation in sales workshop

Learn the fundamental skills of sales in this one-day workshop with a focus on B2B selling practices.

Other services

INDICATOR’s unique approach is fuelling Australasian companies of all sizes to sales success. 
We offer a raft of sales expertise to suit your business and individual professional needs.

Sales Syndicate

Sales Syndicate

Connecting and inspiring sales leader to greater success

Sales Consultancy

Sales Consultancy

Inject INDICATOR Sales Leader expertise into your business to lift sales performance