Who we are

Indicator /ˈɪndəˌkeɪtɚ/ noun: a sign that shows the condition or existence of something, a pointer or light that shows the state of something, a turn signal.

Our purpose, our passion, is sales. 

We are a strong and growing team of sales experts proud to support businesses achieve success.  

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Our Story

INDICATOR was born out of a desire to help businesses improve sales.

INDICATOR has grown a community of sales industry thought leaders and practical sales experts to fuel sales teams and businesses across Australasia.

Our dynamic, inspirational team has supported several hundred SMEs and corporate businesses to success.  

We’re sales thinkers and doers who have helped fast track hundreds of sales careers.

INDICATOR will show you the way to sales success. 

About Image

"We recognise that for INDICATOR to be successful our clients must first be successful, and we thrive on that challenge."


Mike Stokes - CEO & Founder

Our Team

Our people value authentic client partnerships and revel in providing relevant, reliable, effective sales solutions. 
INDICATOR provides international industry insight alongside regional real-world experience. 


Sales & Marketing

Indicator-Staff_MIKE STOKES


Indicator CEO

Improving sales capability and revenue fuels Mike, who injects his wealth of sales and marketing knowledge, skills and experience to ensure Indicator’s success. Business owner and former Sales and Marketing Director at The Icehouse, Mike has helped hundreds of entrepreneurs grow their businesses. Recognising a lack of sales leadership support available to Australasian businesses, Mike pledged to help companies of all sizes increase their sales management capabilities. 



Indicator Sales & Programme Manager

Justine has mentored countless sales professionals and teams to develop and achieve their sales potential. Having worked across global and local privately owned organisations, with over 16 years’ sales experience, Justine truly understands the varied demands of a sales manager’s role within a business and thrives on helping sales people achieve their potential.

Indicator-Staff_AKRANT SHUKLA


Business Development Executive

Having spent the last three years honing his business development skills in a demanding, results-focused environment, Akrant is excited to be in a position where he can help other sales professionals and leaders grow. Akrant enjoys cultivating strong relationships with stakeholders and prides himself on his acute understanding of specific challenges faced by individual businesses and salespeople. From this, he revels in recommending the right solutions for sales growth, development and results.

Indicator-Staff_BHAV NAGILLA


Marketing Executive

A strong sales and marketing background sees Bhav well-placed to drive Indicator’s communications and marketing development. An eloquent communicator, with an eagerness to connect with her audiences, Bhav is passionate about her work and enjoys driving and collaborative processes through which shared ideas flow. Bringing sales and marketing experience in the Australasian tourism sector to her role, Bhav drives Indicator’s voice and community connections.

Indicator-Staff_KYLIE MAY



A common sense, fuss-free approach to providing administrative solutions and support has seen Kylie shine in administrator roles across several business sectors and sizes. Kylie has excelled in supporting small owner-operators to international professional services firms in an administrative capacity. She is adept at effective accounting, compliance, reporting and system delivery. Her attention to detail is a much-valued asset that ensures her impeccable standard of work.

Indicator Consulting

Indicator-Staff_ANDREW DALE


Head of Consulting

Motivating sales teams, shaping sales strategies and leading transformational change are areas of expertise Andrew has garnered over his successful sales-focused career. Prior to joining Indicator, Andrew was part of Air New Zealand’s Senior Leadership Team in roles including Regional GM Sales and Head of Global Alliances, with revenue responsibilities topping $1billion. He has a lifelong love of sales and helps enable clients to enjoy outstanding sales experiences and results.

Indicator-Staff_ABBIE TAKLE


Indicator Sales Leader

Abbie is a tenacious, results-driven sales leader with over 17 years’ experience in the New Zealand sales environment. Striking the ideal balance of being highly commercially astute as well as keenly customer-focused, Abbie is a strong, motivating sales strategist and high performing team leader. She relishes her ability to help organisations effect significant sales improvement through exemplary communication, person-centric process and system change to fuel sales success. 

Indicator-Staff_MIKE BEAZLEY


Indicator Sales Leader

Mike is a seasoned Sales Leader with a successful track record spanning telecommunications, media, construction, and logistics. He's worked in senior leadership roles with iconic brands like Vodafone, Lion, and NZME in New Zealand and Australia. Beyond corporate roles, Mike's entrepreneurial ventures include ownership of a niche import business and a role as a working shareholder in a thriving property development and construction company.

Indicator-Staff_SIMON DICKSON


Indicator Sales Leader

Simon is an energetic, charismatic leader who creates exciting environments for teams in which to grow. After 25 years as a business owner and leader, Simon specialises in a fast-paced, high-growth sales environments. He has recently been helping Auckland businesses develop and implement sales strategies and build sales capabilities, as a change management consultant. He has managed many businesses through rapid change, while taking care of people and delivering positive results.



Indicator Sales Leader

Empowering businesses and sales professionals to exceed targets is a skill Tracey thrives on delivering through her work with Indicator clients. Throughout her 23-year career in sales, in New Zealand and South Africa, Tracey has shone in health, tourism and professional service sectors. She now brings her change-inspiring approach to sales teams, ensuring a positive personal experience, while delivering on the commercial needs of a client’s business. 

Indicator Training

Indicator-Staff_MICHAEL FOOKS


Head of Training

Michael is a compelling, energetic trainer and coach who captivates audience with his straight-forward, practical approach. After 10 years of success in IT sales, Michael switched focus to develop others full-time and, since 2004, he has worked with large organisations to empower their people with new skills, attitudes and capabilities. He has an ability to quickly identify a client’s core issues and help them navigate their way to success through new ways of thinking, with plenty laughs along the way.

Indicator-Staff_ADRIENNE EDGAR


Sales & Sales Leadership Trainer

Adrienne is a dynamic, success-driven professional with a passion for learning & development and performance coaching. Adrienne brings to Indicator her vast experience in sales training & coaching, people and culture strategies, strategic people management, and professional development. She is also an experienced performance coach and master facilitator in the areas of consultative sales, leadership and influence, persuasive communication, and change management.

Indicator-Staff_MARTIN WRIGHT


Sales & Sales Leadership Trainer

As a former sales director, Martin knows what it’s like in the trenches trying to meet your numbers every month. That first-hand insight has informed his development, delivery and management of online and in-person sales, negotiation and leadership training programmes for organisations in 33 countries on six continents. He is a veteran of both in-house and consultancy roles, and is skilled in multi-national training strategy, course development, project and programme management, and team leadership across a broad variety of sectors.



Sales & Sales Leadership Trainer

Rachelle is a very experienced designer and facilitator of learning programmes. With a strong background in sales and sales management she understands the need to delivering measurable results whilst meeting the needs of teams and individuals of an organisation. Rachelle loves the role she plays in helping people and organisations to unlock their true potential. Instilling soft skills to meet hard targets is crucial to meet today’s business environment.

Colin cropped


Sales & Sales Leadership Trainer

Colin Sivasundaram is a seasoned facilitator, coach, and trainer with a focus on behavioral change and employee transformation. He has extensive learning and development expertise, previously working with global clients at RogenSi and TTEC Consulting, and serving as an Engineering Enablement Director at Nutanix. Colin excels in sales growth initiatives, leadership development, and effective client communication. He is certified in several leadership coaching programs and has collaborated with numerous multinational corporations and major financial institutions.

Indicator Technology



GM of Technology

Over 20 years of experience in enabling organisations to drive business outcomes through technology equips Dougal well to deliver effective sales tech solutions to power impressive results. Dougal has held executive roles in high-performing sales technology teams across New Zealand and the UK, bringing his success in data, analytics, and SAAS implementation and managed services to Indictor’s fold.  

Indicator-Staff_DAVINDER KAUR


CRM Solution Consultant

With a background in Information Technology, Davinder has a unique skill set whereby she has the technical knowledge and know how to troubleshoot systems and software issues, blended with an understanding on how to deliver outstanding Customer service and support.  Having transitioned into the role of a CRM Solution Consultant, Davinder now applies her technical knowledge to flesh out solutions for customers and streamline CRM implementations.  Davinder is the go-to expert for creating tailor-made solutions that will revolutionize your business's CRM strategy.

Indicator-Staff_JAMIE WORRALL


Marketing Technology Consultant

Jamie is a B2B marketer with over 17 years digital marketing, consulting and sales experience, passionate about helping companies reach their full potential via data driven strategic insights, full funnel inbound methodologies and marketing platform alignment. Specialising in tech and professional services, Jamie has helped numerous organisations better align marketing principles, business objectives and the latest marketing technology tools to ensure they develop meaningful relationships with customers.

Indicator-Staff_TESA PAUGA


CRM Success Adviser

With more than 20 years of experience in the implementation and training of software products and bespoke IT solutions for business, Tesa is a highly knowledgeable and passionate techie. All about helping organisations maximise their sales results through the use of technology, Tesa enjoys working with individuals and businesses to simplify and enhance the sales software journey.

Indicator AI

Indicator-Staff_NICK ALLAN


Head of AI & Business Development

A quarter century of strategic leadership, business development, and customer management experience across 12 countries equips Nick Allan to share valuable insight and leadership learnings as Indicator’s head of AI and Business Development. Nick has played a key role in identifying lucrative opportunities for many businesses, optimising sales team performance, evaluating and introducing new businesses systems to revive revenue streams to turn around under-performing entities.

Indicator-Staff_SAM JENKINS


Ai in Sales Advisor

Sam is passionate about Ai and the use of technology to solve business problems and enhance customer experience. Having founded and worked in multiple start-ups he loves the pace and results that new technology can bring to business. Sam works with companies of all sizes to help them formulate their Ai strategy and supports them to achieve goals.