Who we are

Sales and sales leadership is vital to the success of
every business, yet most companies struggle to
achieve anywhere near their full potential. Indicator's
number one goal is to partner with our clients to have a
positive impact on their sales performance.

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Our Story

Indicator was born out of a desire to improve sales performance.

Originally founded by Mike Stokes, who after working with hundreds of companies recognised how challenging many found sales and in particular sales leadership.

Over 6 years on, we have played a vital role in the success of a number of small, medium and corporate businesses, as well as fast tracking a number of sales careers. A carefully curated team offers a variety of sales expertise with a passion for Australasian relevant sales solutions, the Indicator team is grounded, dynamic and inspirational to work with. With continued focus on client relationships, we recognise that for Indicator to be successful our clients must first be successful, and we thrive on that challenge.

About Image

we recognise that for Indicator to be successful our clients must first be successful, and we thrive on that challenge.


Mike Stokes - CEO & Founder

Our Team

Our team has an incredible amount of real world experience and we focus on providing guidance created with a mix of international best practice and learnings from the New Zealand market. We share in our clients successes and challenges and believe that any successful relationship needs to be a partnership.




Indicator CEO

Mike is the CEO and founder of Indicator. Mike loves working with companies to achieve improvement of sales capability and revenue.

Previous roles have also included Sales and Marketing Director at The Icehouse, working with hundreds of entrepreneurs and business owners focused on growing their business. It was during this time that Mike saw considerable need to support the sales management capability of businesses of all sizes.

Prior to joining The Icehouse Mike was the Managing Director of Artmount NZ Limited achieving considerable growth due to implementing a strong sales focus and successfully exiting the company in 2007.



Head of Consulting

Nick has enjoyed a successful career focused on improving sales effectiveness and business profitability working with many organizations based in New Zealand and Internationally (more than 12 countries). Combining this with over 24 years in strategic leadership, business development, and customer management across a wide variety of industries, Nick is a seasoned enterprise leader and general manager.

He has played an integral role in identifying new lucrative business opportunities, building and optimizing sales team performance, evaluating and introducing new businesses systems to revive revenue streams and turn around under-performing and loss-making entities.



Indicator Sales & Programme Manager

With 16 years sales experience across a range of technology, hospitality and tourism businesses, Justine has mentored teams to grow and develop sales potential. Having worked across a range of businesses from global to local privately owned, in a variety of functions, Justine understands the demands of the Sales Manager role within a business and thrives on helping individuals to achieve their potential.



Indicator Sales Leader

Abbie is a passionate, tenacious and results driven sales leader with over 17 years" experience in a variety of sales environments.

A commercially astute and customer focused individual. Abbie is adept at building, leading and motivating high performing teams, coupled with a passion for delivering company objectives and targets. She utilises excellent communication and interpersonal skills to build successful relationships with clients.

As an accomplished sales strategist, Abbie relishes in delivering sales change, focusing on people and processes to help organisations acquire, retain and grow clients.



Indicator Sales Leader

Andrew is a highly experienced and senior executive with a career leading and motivating sales teams, shaping sales strategies and leading transformational change.

Most recently Andrew was a member of Air New Zealand’s Senior Leadership Team in a multitude of roles including Regional GM Sales and Head of Global Alliances with revenue responsibilities in excess of $1bn.

Andrew is passionate about sales and business development, along with the way that teams can provide customers with outstanding experiences and deliver on the promises they make.

Alex O'conner


Indicator Sales Leader

Alex is an accomplished senior sales leader, skilled in leading large diverse teams within highly competitive sales environments. She has worked in New Zealand and internationally for brands such as Air New Zealand and Virgin Australia, leading revenue channels of over $1b.

Alex is passionate about helping businesses to develop strategies to grow brand position, market share and exceed revenue expectations in an ever-changing sales landscape.



Indicator Sales Leader

Simon is an energetic and charismatic leader with a passion for creating exciting environments for teams to work and grow.

With 25 years’ of experience as a business leader and owner, Simon is specialized in high growth sales organizations. For the last several years Simon has been implementing strategy and building sales capability in Auckland businesses as a Change Management Consultant.

Simon has been successfully managing businesses through rapid changes whilst taking care of people and delivering positive results.



Indicator Sales Leader

Mike is a successful Sales Leader, having worked across telecommunications, media, construction, and logistics segments with some iconic brands (Vodafone, Lion and NZME) in New Zealand and Australia.

Mike has led significant transformation projects and built new distribution models in retail and dealer networks. He thrives on helping businesses with revenue challenges, be it a focus on growth pains or a need to refocus efforts to better target new business opportunities.

In Mike’s view, culture is the most critical element to enhance sales success and having the right team, focused on the right goals will deliver extraordinary results.

Michael Fooks


Sales & Sales Leadership Trainer

Michael is a compelling, energetic trainer and coach, captivating his audience with his straight forward, practical approach.

After a 10-year career in the IT industry in sales and leadership roles, Michael switched his focus to developing others full-time. Since 2004 he has been working with some of New Zealand’s largest organisations to empower their people with new skills, attitudes and capabilities.

Michael uses these skills and his experience to quickly navigate to the core of client issues and teach his clients new ways of thinking which offer more powerful choices - with plenty of real life examples and laughs along the way.



Sales & Sales Leadership Trainer

As an experienced consultant and coach Jo specialises in driving behavioural change and embedding attitudes of personal accountability and confidence to support the realisation of business objectives.

She has 16 years’ practical experience coaching and advising corporate clients on the skills and mindset required to achieve individual and business goals. Jo works primarily in the areas of leadership and sales.

Jo was a Principal Consultant for global performance consultancy RogenSi in London and Auckland. She helped corporate clients realise sales goals through the design and delivery of sales training and the coaching of sales leaders.



Indicator Sales Leader

Kimble is a customer focused sales leader with significant experience in sales leadership, sales capability and sales coaching functions.

Kimble has had a successful 17-year career driving sales outcomes in both the domestic and international market for Fonterra. Kimble has held responsibility for revenues up to $400m in multiple locations.

As a sales leader he looks to build positive outcomes with partners and clients to deliver and exceed stakeholder expectations.

As an accredited sales coach Kimble has a keen interest in supporting others to grow in their sales roles enabling them to deliver strong business outcomes.



Marketing Executive

Bhav comes from a sales and marketing background and is truly passionate about her work, continuous learning, and is always eager to connect with like-minded individuals. Bhav enjoys all aspects of her role, but particularly enjoys driving and participating in the collaborative process, where the ideas start to flow.

Most recently, Bhav has worked for an Australasian tourism company in Sales & Marketing space. As a Marketing Executive at Indicator, Bhav will support and drive us to improve our communications and marketing experience with the Indicator community.

Tesa Pauga


CRM Success Adviser

Tesa has more than 20 years experience in implementation and training of software products and bespoke IT solutions. Tesa is passionate about training and development and loves working with individuals and businesses to enhance their software journey.




Kylie is an experienced administrator. She has assisted all kinds of businesses, from small owner operators to international professional services firms. She works to keep accounts tidy, compliance up to date and provide timely reporting and information. Her strengths are attention to detail and applying a common sense approach to her work.