Sales Consultancy

Partner with the sales experts

Our high-performing team of sales consultants, advisors and trainers will accelerate your sales performance. We partner with your business to solve your sales and development challenges and actively enable you and your company to maximise sales opportunities.

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What we offer



We will gain a thorough strategic understanding of your business and help you develop an aligned sales strategy that will enable you to grow revenue, recruit the right people and develop a high-performance sales culture.



Hands-on coaching of your sales leaders and team by our industry-renowned sales gurus. We inject a sales expert into your business, as often as you need them, to work one-on-one with your sales professionals. They will guide your business and your people on process implementation, culture development and ongoing education and support.



We will provide your business with a high-level, part-time INDICATOR Sales Leader to create and implement a sales strategy, manage your team and take your sales results to the next level. This is delivered at a fraction of the cost and energy of employing a full-time, in-house sales manager.  Find out more.



Effective technology, used well, should enable your salespeople to shine. It should not only automate processes and increase efficiency but create a superior experience for your sales professionals and their leads. We’ll advise you on the right CRM technology fit for your business to better structure your sales function or make recommendations to maximise results from your existing systems. 



Focused sales training can reignite your team. Crafted to suit your business needs, sales leadership training or whole team training will elevate not only your skill levels and sales outcomes, but your company culture. We take pride in ensuring our training is never just a ‘flash in the pan’ but an ongoing source of practical, useable solutions for today’s Australasian sales environment, supported by ongoing feedback and support.



Understand the capabilities of your current sales leaders and sales team members with an Indicator Sales Assessment. We provide a range of assessment tools with which to support and develop your team.

Our advisors are ready to help

INDICATOR’s experts share a common vision to elevate your business by addressing your sales challenges, improving your sales functions, and energising your sales culture. Full, authentic investment in the process and the ability to turn your potential into real, measurable success is achieved by, not only our sales expertise but our commitment to client relationship excellence that is results focused and enjoyable.

Let's start the conversation.


Mike Stokes


CEO & Founder

 +64 27 622 6019



Sales & Programme Manager

+64 20 488 0048

Andrew Dale


Head of Consulting

+64 21 593 749

Sales Leaders



Indicator Sales Leader

Abbie is a passionate, tenacious and results driven sales leader with over 17 years" experience in a variety of sales environments.

A commercially astute and customer focused individual. Abbie is adept at building, leading and motivating high performing teams, coupled with a passion for delivering company objectives and targets. She utilises excellent communication and interpersonal skills to build successful relationships with clients.

As an accomplished sales strategist, Abbie relishes in delivering sales change, focusing on people and processes to help organisations acquire, retain and grow clients.



Indicator Sales Leader

Mike is a successful Sales Leader, having worked across telecommunications, media, construction, and logistics segments with some iconic brands (Vodafone, Lion and NZME) in New Zealand and Australia.

Mike has led significant transformation projects and built new distribution models in retail and dealer networks. He thrives on helping businesses with revenue challenges, be it a focus on growth pains or a need to refocus efforts to better target new business opportunities.

In Mike’s view, culture is the most critical element to enhance sales success and having the right team, focused on the right goals will deliver extraordinary results.



Indicator Sales Leader

Tracey has significant experience in building and motivating high performing teams to exceed company targets in the corporate sector and SME industry. Having worked in both in New Zealand and South Africa, including the tourism, healthcare and professional services.

Throughout her career in sales spanning over 23 years, Tracey balances ensuring a positive experience and outcomes for the customer, while delivering on the commercial needs of the business.  Tracey enjoys facing challenges head on and embraces change.



Indicator Sales Leader

Simon is an energetic and charismatic leader with a passion for creating exciting environments for teams to work and grow.

With 25 years’ of experience as a business leader and owner, Simon is specialized in high growth sales organizations. For the last several years Simon has been implementing strategy and building sales capability in Auckland businesses as a Change Management Consultant.

Simon has been successfully managing businesses through rapid changes whilst taking care of people and delivering positive results.

What our clients say

In a constantly changing sales environment, our sales team is absolutely flying! The work that Indicator has done with us has enabled everyone to add value to both their role and to our clients.

Mary Ford, Head of Sales, New Zealand Steel

The structure of the ISL programme has been a perfect fit for us with the way that it is structured and has been executed. Absolutely brilliant.”

John Hall, Managing Director, GS Hall

"We’ve had astronomical sales numbers over the period, a great NZ business success story, and the continual learning and support from Indicator Programmes and Indicator Sales Consulting has definitely played its part, adding enhancement and structure to inbound and outbound sales. We’ve created a sales playbook with the help of Indicator which is a go to for the team around here."

Richard Hawker, Chief Revenue Officer, ICT

“We engaged Indicator to help build a sales mindset within our team and then facilitate sales strategies for a signature project for Tainui Group Holdings. The Indicator team quickly understood our brief, connected well with our team and created a positive atmosphere for learning. In developing a sales strategy, they played a steering role while helping bring the best out in the team, enabling our team to own the strategy and go out and make it happen which has worked very well for us.”

Chris Joblin, CEO, Tainui Group Holdings

“We've seen a dramatic improvement in our sales success, and length of sales cycle after working with Indicator. An investment that is providing the returns we hoped for.”

Sam Bridgewater, Pure Food

“We have been working with Indicator for two years and the results speak for themselves. Partnering with Indicator has enabled us to more than double our annual turnover. For a company that has been in business for 20 years that is an awesome result.”

Joseph Hardie, MD, Hardie Fasteners

“I have really enjoyed getting involved with Indicator. All our interactions have been friendly yet professional. You guys clearly know what you’re doing and are very good at showing how businesses can move forward with more focus on specific sales management techniques.”

Darryl Burn, Dalton International

“We have been really impressed by the results our sales team have achieved working with Indicator. Their immense knowledge has helped our team to think more strategically about their customers, and how best to service them. I would have no hesitation in recommending Indicator to anyone looking to coach their sales staff and grow their business.”

Natasha Bourke, Group CEO, Skin Health Experts

Other Services

Indicator’s unique approach is having a real impact on NZ companies - lifting performance and supporting
leaders to grow their business and their teams.


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