Sales Training

 

Indicator Sales Training is designed to transform the way sales leaders and teams perform.

Each programme is tailored to the needs of your business and designed for impact.

Delivered by sales specialists with real-world experience, sessions are interactive, practical and grounded in the challenges salespeople face every day. With ongoing accountability and support, new skills and behaviours are designed to be applied immediately.

Sales performance comes down to people: their skills, their confidence and their ability to lead. Our training gives them the tools to succeed.

If you're after more than another average training session, let's talk. 

"55% of salespeople lack basic sales skills."


- Forbes Magazine

Areas of Focus

How it works

01.  Sales Skills

Equip sales teams at all levels to target the right customers, create tailored strategies, shorten sales cycles, and increase closing rates.

02.  Negotiation Skills

Give salespeople control of the negotiation process. Using Indicator’s planning tool, participants learn to retain value, reduce discounting, and achieve win–win outcomes.

How it works

03.  Sales Leadership

Develop leaders who can drive results through others. Training covers coaching, motivation, accountability, and feedback that changes behaviour.

04.  Mindset

Sales success relies on mindset as much as skillset. Training helps people master their thoughts and behaviours to consistently perform under pressure.

 

How it works

05.  Presentation Skills

Transform presentations into persuasive, memorable experiences. Training covers structure, delivery, and impact for confident communication.

 

06.  Conflict Management

Equip teams with the EQ and confidence to navigate tough conversations with colleagues, customers, and suppliers, reducing friction and building trust.

 

Let's start a conversation about how Indicator can help drive your sales success.

Meet our Sales Trainers

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Michael Fooks

Head of Training

Michael Fooks

Head of Training

Empowering people and teams to think, act and perform differently

Michael is a compelling and energetic trainer who captures audience attention with his straight-talking approach. After a decade of success in IT sales and leadership, he shifted his focus to developing others full-time. Since 2004, he’s worked with some of New Zealand’s largest organisations, helping people build new skills, attitudes and capabilities that create lasting change.

With an academic background in psychology from the University of Auckland, Michael is certified as a Master Practitioner of NLP, holds a diploma in clinical hypnotherapy, and is accredited in multiple communication and behavioural tools including Transforming Communications, DISC, TetraMap, and the Language and Behaviour (LAB) Profile.

Michael has a unique ability to quickly identify the core of a client’s challenge and guide them toward new ways of thinking, unlocking performance, confidence, and positive change, often with a few laughs along the way.

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Rachelle Stokes

Sales & Leadership Trainer

Rachelle Stokes

Sales & Leadership Trainer

Helping people and businesses reach their full potential

With over 20 years’ experience in sales and sales management, Rachelle understands how to balance measurable business outcomes with supporting the people who deliver them. She has designed and delivered learning programmes across a wide range of organisations, combining coaching, facilitation, and practical training to drive lasting performance improvements.

Motivated by helping people and businesses unlock their potential, Rachelle believes that developing soft skills is key to achieving hard targets. She holds postgraduate qualifications in administration, adult education, and literacy, and is a certified Executive and Organisational Coach as well as a Prosci Change Management Practitioner.

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Simon Dickson

Sales & Leadership Trainer

Simon Dickson

Sales & Leadership Trainer

Building momentum and capability in teams

Simon is an energetic leader with more than 25 years’ experience as a business owner and sales leader. He thrives in fast-paced, high-growth environments where strategy, structure, and people all come together to deliver results.

Having managed and advised multiple businesses through periods of rapid change, Simon brings a deep understanding of what it takes to drive performance while keeping teams engaged and supported. At Indicator, he works with businesses to develop and implement sales strategies, build capability, and embed change that sticks.

What Indicator Training clients say

The Indicator team collaborated very well with our team to personalise the training to our team’s needs and left our attendees feeling inspired and motivated. Fantastic result!

Lloyd Aickin
Head of Digital and Revenue Strategy, NZME

This is one of the most effective training programmes that I have ever attended. Huge thanks to Michael for his professionalism and training skillset. He is impressive.

Susanne Rolfe
General Manager Marketing and Sales, Tatua

I loved the day and felt informed and ready to get out there. I particularly loved the fact Michael was organised, and professional and knew his course and craft. All of the above made me feel very confident for the conference and the year ahead and gave me pride in Keith Andrews having chosen Indicator as our learning Partner.

Kathy Schluter
General Manager Sales & Customer Experience, Keith Andrews

Honestly, the program was perfect. It was tailored directly to the job and was able to be adjusted to ensure each of us were involved and could take lots out of it. It was my first experience with sales training and I have definitely taken a lot out of it.

Rob Palmer
Business Development Executive, Kingpin

This was a fantastic sales training course that provided real world examples and practical tips that can be applied right away.

Rebecca Imrie
Regional General Manager ANZ, Medical Protection Society

Indicator has been a fantastic training partner for our company for many years now. The Indicator team have a multi level approach which has been phenomenal in the growth and development of our people. We consider Indicator as a key extension to our business.

Mark Prenter
CEO, Goodfood Group

I have been to many different trainings and workshops, and this Foundations of Sales Leadership workshop was the best I have experienced.

Franc van Staden
Head of Sales, Yellow NZ

I see Indicator as an extension of our HR function. They listen, they are interested & curious and then they deliver. Highly recommend!

Shannon Grace
HR Manager, Panasonic

It was a pleasure to have you at Allegion. The team thoroughly enjoyed the training. Topics covered were on point and focused on the key areas discussed during our briefing prior to the training.  We now look forward to implementing the learnings.

Bryce Carter
National Channel Manager, Residential Allegion (NZ) Ltd

This program is a well-oiled machine and I personally think it is pretty much peak learning for anyone going into a sales role. I could not be a bigger fan of this course and its delivery!

Kirk Chapman
Account Manager, Steel & Tube Holdings Ltd

Indicator One-Day Workshops

Our immersive, one-day workshops are delivered by experienced facilitators with sales expertise through a combination of presentation, discussion, exercises and role-play. Highly effective as a method to jumpstart participants understanding of sales best practice with the option to continue to extend the learning with INDICATOR Sales Academy (salespeople) or INDICATOR Sales Syndicate (sales leaders).

Negotiating with Confidence

Learn to become a better and more confident negotiator.

Sales Foundation Day

Learn the fundamental skills of sales with distinctive B2B selling practices. 

Foundations of Sales Leadership

Enhance leadership skills and effectively manage high-performing sales teams.