Indicator
Sales Performance
Benchmark

Complete the Sales Performance Benchmark , and an Indicator
Sales Leader will work with you to help you understand where you sit.

What you can expect

How it works

01. Assessment Analysis

Your assessment responses will be carefully evaluated by our experienced Indicator experts. This analysis aims to uncover your business's strengths and potential sales improvement. Your data is then compared to more than 700 Australasian businesses. 

02. Personalised Insights

Indicator will provide you with a report tailored to your organisation. We will highlight natural advantages and opportunities for growth, to guide your strategic sales direction. 

How it works

03. Knowledge Empowerment

Our mission is to empower businesses to thrive. The Indicator Sales Performance Benchmark unveils valuable knowledge to drive your sales growth plan.

04. Honest Assessment

Honesty is key, as result accuracy depends on true-to-life input. A complimentary, no-obligation consultation - online or in person - will share the findings.

 

Sales Performance
Benchmark

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Date: 21 Dec 2025

Overview

Dear there,

Welcome to your results report for the Indicator Sales Performance Benchmark.

This is a report based on the answers you provided online compared to responses from over 950 other sales leaders just like you.

We continue to benchmark organisations like yours against best practice as well as highlighting the areas we consider optimal for your efforts to improve going forward.

Do not hesitate to ask questions or come back to us for more information.

Our aim at Indicator is to help you realise there is support out there for sales leaders and business owners wanting to understand and improve their current sales performance.

Your overall score is 47%

This is a below-average result. As a comparison, the average score for this assessment across over 950 total assessments completed to date is 57%. Your score lands below this average, but with some clear opportunities and topics to focus on to improve.

Remember there is always something to work on, the best time to get started is right now.

This is an around-average result. As a comparison, the average score for this assessment across over 950 total completed to date is 57%.

Understanding where you are is the first step to identifying what to work on next. We have some thoughts based on your individual answers and what you can focus on to improve fastest.

We have broken your results down further in this report.

This is a very solid result. It compares well with the average across over 950 completed to date of 57%.

Even though your score stands up well to this average, there are still some clear opportunities and topics to focus on to keep improving.

Remember there is always something to work on and the best time to get started is right now.

Let’s break these results down further for you.

44%
57%
Your Response
Indicator Benchmark
How You
Compare
60%
60%
64%
55%
56%
55%
Vision & Culture
Process & Productivity
People & Development
Your Response
Indicator Benchmark
Vision and Culture
Vision and Culture is often seen as the hardest area to make
tangible improvements in. Let’s focus on the low scores.
44%
10%
Sales Methodology
20%
Organisational Effectiveness
30%
Sales Profile and use with in Organisation
40%
Values / Patterns
60%
Engagement and culture
Process and Productivity
Process and productivity are seen as the heart of all good sales
organisations. Can you identify the first place to improve?
44%
10%
Sales Technology
20%
Territory Optimisation
30%
Account Planning and Execution
40%
Call Approach Process
60%
Opportunity Disciplines
People and Development
With People and Development, the focus is to improve some of
your most important assets!
44%
10%
Sales Organisation Design
20%
Salesperson Evaluation (moment in time)
30%
Salesperson Individual Assessment/ Training
40%
Sales Team Development
60%
Salesperson Induction Approach
Our
Recommendation

As part of our recommendation, we suggest you look at the relative strengths of each section and aim to mitigate the areas where your score does not measure up. A good strategy is to focus on those areas which will give you most reward for your development efforts.

Summary of Terms Used: Three Pillars
Vision & Culture

Sales Methodology - It's a philosophy of selling, often based on a particular belief about customer psychology. It defines how you should approach prospects and the kind of things that you should say to them.

Organisational Effectiveness -  Are you delivering on what you say to your customers and teams? "Sales profile and use within organisation" - how is the sales team viewed in your business, are they supported by marketing and operations and viewed as an ally?

Values / Patterns - Does everyone understand the business values? - i.e., not selling something which will not deliver value to a customer.

Engagement & Culture - Are the team engaged and do they have a focus on performance culture?

Process & Productivity

Sales Technology - CRM, documented sales process, mobile/remote access, systems and their use.

Territory Optimisation -  Is your team structured to focus on the right clients?

Account Planning & Execution -  Is there a strategic focus on how you work with your current accounts to look to defend and develop them?

Call Approach Process -  Is there a systemised approach to sales calls?

Opportunity Disciplines - Sales opportunity management is the process of tracking all opportunities for potential sales across the pipeline and convert them into recurring revenue.

People & Development

Sales Organisation Design - Is your sales team structured for maximum effectiveness.

Salesperson Evaluation - One on ones, reviews and support where it matters.

Salesperson Assessment / Training: Do you understand strengths & gaps, do you help train on what is missing.

Sales Team Development - Training investment, internal or external to understand and improve performance.

Salesperson Induction Approach - Critically important to help reduce churn in a business. Provides grounding, an introduction to business, includes values, process and methodology.