Enabling high-performing sales teams and transformative growth

Andrew is a committed and innovative senior sales leader with a career spanning more than two decades in sales, strategy and business transformation. Before joining Indicator, he held multiple senior leadership roles at Air New Zealand, including Regional GM Sales, Head of Alliances and Head of Tandem Travel, and led the APX Travel Management business as General Manager for over 12 years.

Throughout his career, Andrew has built a reputation for delivering commercial results, identifying strategies that drive growth, and leading transformational change. He has overseen restructures, renegotiated major trade, corporate and government contracts, and consistently kept teams engaged and productive through periods of significant change.

What sets Andrew apart is his ability to connect with people and enable them to achieve their own career goals while driving broader organisational success. He brings a lifelong passion for sales and business development, believing that when sales leaders are confident, capable and connected, they deliver outstanding customer experiences and long-term results.

Driving performance through people and purpose

Abbie is a tenacious, results-driven sales leader with over 17 years’ experience in the New Zealand sales environment. She brings a unique mix of balancing commercial acumen with a genuine focus on people. She’s known for motivating teams, shaping sales strategies, and helping organisations achieve measurable growth.

At Indicator, Abbie leads the Sales Syndicate programme, facilitating four monthly forums that bring sales leaders from across industries together to share insights, tackle challenges, and learn from one another. She’s passionate about creating structure that empowers freedom, helping teams find alignment, build capability, and deliver results that last.

A strong advocate for women in sales leadership, Abbie co-founded Women in Sales NZ alongside Mike Stokes. She emcees the WIS Elevate programme, championing confidence, capability, and connection for women across the sales profession.

Building momentum and capability in teams

Simon is an energetic leader with more than 25 years’ experience as a business owner and sales leader. He thrives in fast-paced, high-growth environments where strategy, structure, and people all come together to deliver results.

Having managed and advised multiple businesses through periods of rapid change, Simon brings a deep understanding of what it takes to drive performance while keeping teams engaged and supported. At Indicator, he works with businesses to develop and implement sales strategies, build capability, and embed change that sticks.

Turning research and insight into real-world performance

Chris is an experienced consultant, coach, and facilitator with over 20 years’ experience supporting sales and service teams across New Zealand, Australia, and globally. Known for his engaging style and ability to blend data-driven insight with storytelling and hands-on learning, Chris helps teams identify what matters and how to execute it effectively to lift strategy and performance.

His consulting background spans retail, finance, technology, and SaaS, with global clients including HSBC, American Express, Nespresso, Philips, and Vodafone. Before joining Indicator, Chris spent nearly 15 years with CEB (now Gartner) in the Sales & Service Practice, working with frontline reps and sales leaders to improve capability, processes, and outcomes.

Drawing on best-practice research featured in Harvard Business Review and in the books The Challenger Customer and The Effortless Experience, Chris has facilitated more than 45 client workshops globally. He’s recognised for building trust quickly, creating environments where people feel motivated and turning insight into meaningful, lasting change.

Empowering people and teams to think, act and perform differently

Michael is a compelling and energetic trainer who captures audience attention with his straight-talking approach. After a decade of success in IT sales and leadership, he shifted his focus to developing others full-time. Since 2004, he’s worked with some of New Zealand’s largest organisations, helping people build new skills, attitudes and capabilities that create lasting change.

With an academic background in psychology from the University of Auckland, Michael is certified as a Master Practitioner of NLP, holds a diploma in clinical hypnotherapy, and is accredited in multiple communication and behavioural tools including Transforming Communications, DISC, TetraMap, and the Language and Behaviour (LAB) Profile.

Michael has a unique ability to quickly identify the core of a client’s challenge and guide them toward new ways of thinking, unlocking performance, confidence, and positive change, often with a few laughs along the way.

Helping people and businesses reach their full potential

With over 20 years’ experience in sales and sales management, Rachelle understands how to balance measurable business outcomes with supporting the people who deliver them. She has designed and delivered learning programmes across a wide range of organisations, combining coaching, facilitation, and practical training to drive lasting performance improvements.

Motivated by helping people and businesses unlock their potential, Rachelle believes that developing soft skills is key to achieving hard targets. She holds postgraduate qualifications in administration, adult education, and literacy, and is a certified Executive and Organisational Coach as well as a Prosci Change Management Practitioner.

Building momentum and capability in teams

Simon is an energetic leader with more than 25 years’ experience as a business owner and sales leader. He thrives in fast-paced, high-growth environments where strategy, structure, and people all come together to deliver results.

Having managed and advised multiple businesses through periods of rapid change, Simon brings a deep understanding of what it takes to drive performance while keeping teams engaged and supported. At Indicator, he works with businesses to develop and implement sales strategies, build capability, and embed change that sticks.

Driving better sales outcomes through smart technology adoption

With over 20 years of experience helping organisations achieve business outcomes through technology, Dougal brings expertise in data, analytics, and sales technology to the Indicator team. He has held executive roles in high-performing sales technology teams across New Zealand and the UK, leading large-scale SaaS implementations and managed service solutions that have transformed sales performance.

At Indicator, Dougal helps clients achieve stronger, more sustainable sales results through the targeted use and adoption of technology. His strategic approach bridges the gap between people, process, and platforms, ensuring that technology becomes a true enabler of commercial success.

Turning technical insight into seamless customer solutions

With a background in information technology, Davinder combines technical expertise with a strong focus on customer experience. Her ability to troubleshoot complex systems and software issues is matched by her skill in translating technical challenges into practical, user-friendly solutions.

In her role as a CRM Solution Consultant, Davinder applies her technical knowledge to design and implement CRM systems that streamline processes and improve business performance. Known for her collaborative approach and attention to detail, she’s the go-to expert for creating solutions that make technology work smarter for clients. 

Empowering people and businesses to get the most from their technology

With over twenty years of experience implementing and training software applications and bespoke IT solutions, Tesa brings a wealth of knowledge to every client engagement.

A skilled training designer and facilitator, she creates effective learning experiences for individuals and teams across a wide range of industries. Known for her collaborative approach, Tesa is adept at assessing core needs and developing solutions that drive capability and confidence.