Indicator Sales
Foundation Day
Build the skills, mindset and confidence to succeed in sales.
The capability of your sales team drives the value of your organisation. The Indicator Sales Foundation day is a full-day, immersive workshop designed to help salespeople build confidence and master the foundations of sales that lead to long-term success.
Next INDICATOR Sales Foundation Day:
TBC 2026 | 9:00am - 5:00 PM | In-person Auckland
"33% of salespeople indicated they 'fell into' sales. Many have little, or no, formal training."
- INDICATOR Mood of the Sales Leader
What to expect?
Delivered through practical exercises, this workshop breaks sales success down into clear, actionable steps.
Each session focuses on proven techniques that can be immediately applied back in the workplace, helping participants improve focus and results.
Developed by experienced sales experts, the Sales Foundation Day reinforces current best practice and builds the confidence needed to close deals and grow accounts.
Perfect for:
- People new to sales and looking to build confidence and structure
- Experienced sales professionals wanting to refresh and refine their skills
Overview of Content
See Our values
We build revenue-driving systems on HubSpot for businesses that are ready to grow - and keep on growing.
01. Ideal Customer Profiles
02. Prospecting
03. Persuasive Messaging
See Our values
We build revenue-driving systems on HubSpot for businesses that are ready to grow - and keep on growing.
04. Sales Process
05. Psychology of Decision Making
06. Questioning Techniques
What INDICATOR clients say
Foundation Day was a really enjoyable day, pitched perfectly for those new to sales, or someone experienced but wanting to hone their sales skills. Michael could sell ice to Inuits!
Lisa Biesheuvel
Aluro Healthcare
It is a coaching session that explains the key sales skills required, whilst providing a safe space to practice them with peers, challenging me to be better. I love the relaxed but passionate manner of Michael Fooks. He may laugh at this – but I have used much of his training with family, friends, and colleagues as well!
Stephen Brooke
Account Manager, Eagle Lighting
This is a fantastic sales training course that provides real world examples and practical tips that can be applied right away.
Rebecca Imrie
Regional General Manager ANZ, Medical Protection Society
This program is a well-oiled machine and I personally think it is pretty much peak learning for anyone going into a sales role. I could not be a bigger fan of this course and its delivery!
Kirk Chapman
Account Manager, Steel & Tube Holdings Ltd
I thought it was great, everything was very clear, the handout cards will be very useful, the facilitator was very knowledgeable and easy to listen to.
Foundation Day Participant
Meet the Trainers
Michael Fooks
Head of Training
Michael Fooks
Head of Training
Empowering people and teams to think, act and perform differently
Michael is a compelling and energetic trainer who captures audience attention with his straight-talking approach. After a decade of success in IT sales and leadership, he shifted his focus to developing others full-time. Since 2004, he’s worked with some of New Zealand’s largest organisations, helping people build new skills, attitudes and capabilities that create lasting change.
With an academic background in psychology from the University of Auckland, Michael is certified as a Master Practitioner of NLP, holds a diploma in clinical hypnotherapy, and is accredited in multiple communication and behavioural tools including Transforming Communications, DISC, TetraMap, and the Language and Behaviour (LAB) Profile.
Michael has a unique ability to quickly identify the core of a client’s challenge and guide them toward new ways of thinking, unlocking performance, confidence, and positive change, often with a few laughs along the way.
Simon Dickson
Sales & Leadership Trainer
Simon Dickson
Sales & Leadership Trainer
Building momentum and capability in teams
Simon is an energetic leader with more than 25 years’ experience as a business owner and sales leader. He thrives in fast-paced, high-growth environments where strategy, structure, and people all come together to deliver results.
Having managed and advised multiple businesses through periods of rapid change, Simon brings a deep understanding of what it takes to drive performance while keeping teams engaged and supported. At Indicator, he works with businesses to develop and implement sales strategies, build capability, and embed change that sticks.
Other One-Day Workshops
Foundations of Sales Leadership
Enhance leadership skills and effectively manage high-performing sales teams.
Continue your sales journey
Graduates of the Indicator Sales Foundation Day can continue their development by joining the Indicator Sales Academy at discount rates.
The Sales Academy is a monthly workshop series (available both in-person and online) that connects sales professionals at similar career stages. Members build on what they’ve learned, apply new learnings, share challenges and build confidence and their network.
