AI for Sales

Partner with the experts

In the rapidly evolving business world, staying ahead means embracing change. AI is not just an option; it's a necessity for those who wish to lead rather than follow. Indicator works with companies to ensure that they are not only part of the Sales AI revolution but at the forefront of it.

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What we offer



Join a small group of companies to grasp the fundamentals of AI and how it can significantly enhance your sales performance. Learn how to use cutting-edge new tools and platforms to take your results to a new level. Leave with a clear action plan to incorporate AI into your sales processes and team.



Work with Indicator to build a bespoke strategy and execution framework to prepare your business for the exciting opportunities that AI can bring to your company. An AI for Sales Strategy will allow AI to seamlessly integrate into your business and build the confidence and motivation for sales teams to be at the forefront of new technologies.



Indicator will support your business to diagnose opportunities and then implement AI strategies, processes, and tools to significantly advance your sales performance. An Ai for Sales expert will guide you every step of the way.


Indicator AI Sales Assist is your own personal tool built specifically for your business. Sales Assist can reduce admin, find new prospects, enrich client communications, train and induct your team and create consistency across the business. The Indicator AI Sales Assist will ensure your business is at the forefront of AI opportunities.

Our advisors are ready to help

INDICATOR’s experts share a common vision to elevate your business by addressing your sales challenges, improving your sales functions, and energising your sales culture. Full, authentic investment in the process and the ability to turn your potential into real, measurable success is achieved by, not only our sales expertise but our commitment to client relationship excellence that is results focused and enjoyable.

Let's start the conversation.


Mike Stoke - Rounded edges photo
Justine - rounded egdes photo
Nick - rounded edges photo


CEO & Founder +64 27 622 6019


Sales & Programme Manager  | +64 20 488 0048


Head of AI +64 27 431 3676

What our clients say

In a constantly changing sales environment, our sales team is absolutely flying! The work that Indicator has done with us has enabled everyone to add value to both their role and to our clients.

Mary Ford, Head of Sales, New Zealand Steel

The structure of the ISL programme has been a perfect fit for us with the way that it is structured and has been executed. Absolutely brilliant.”

John Hall, Managing Director, GS Hall

"We’ve had astronomical sales numbers over the period, a great NZ business success story, and the continual learning and support from Indicator Programmes and Indicator Sales Consulting has definitely played its part, adding enhancement and structure to inbound and outbound sales. We’ve created a sales playbook with the help of Indicator which is a go to for the team around here."

Richard Hawker, Chief Revenue Officer, ICT

“We engaged Indicator to help build a sales mindset within our team and then facilitate sales strategies for a signature project for Tainui Group Holdings. The Indicator team quickly understood our brief, connected well with our team and created a positive atmosphere for learning. In developing a sales strategy, they played a steering role while helping bring the best out in the team, enabling our team to own the strategy and go out and make it happen which has worked very well for us.”

Chris Joblin, CEO, Tainui Group Holdings

“We've seen a dramatic improvement in our sales success, and length of sales cycle after working with Indicator. An investment that is providing the returns we hoped for.”

Sam Bridgewater, Pure Food

“We have been working with Indicator for two years and the results speak for themselves. Partnering with Indicator has enabled us to more than double our annual turnover. For a company that has been in business for 20 years that is an awesome result.”

Joseph Hardie, MD, Hardie Fasteners

“I have really enjoyed getting involved with Indicator. All our interactions have been friendly yet professional. You guys clearly know what you’re doing and are very good at showing how businesses can move forward with more focus on specific sales management techniques.”

Darryl Burn, Dalton International

“We have been really impressed by the results our sales team have achieved working with Indicator. Their immense knowledge has helped our team to think more strategically about their customers, and how best to service them. I would have no hesitation in recommending Indicator to anyone looking to coach their sales staff and grow their business.”

Natasha Bourke, Group CEO, Skin Health Experts

Other Services

Indicator’s unique approach is having a real impact on NZ companies - lifting performance and supporting
leaders to grow their business and their teams.


AI for Sales Series

Don't Get Left Behind! Free Bi-Monthly Webinars to level Up Your Sales Game and unleash the power of AI for Sales.

AI for Sales Workshop

Join us in this exclusive workshop and ensure your business is not only part of the Sales AI revolution but at the forefront of it.