Sales Skills Assessments
that drive performance

Lasting sales performance starts with understanding capability.

Knowing where your people are and where to focus next. That’s where Indicator’s Salesperson and Sales Leader Competency Assessments come in. These tools give you the insight to build capability, focus development and accelerate growth across your sales function.

The assessments provide clarity on strengths and development areas that shape high-performing sales teams.

Salesperson Competency Assessment (SCA)

The Salesperson Competency Assessment is both a recruitment and coaching tool designed to give sales professionals and leaders actionable insight into performance.

It measures 18 critical sales competencies, pinpointing areas of strength and development and provides tailored recommendations to help shift the dial from good to exceptional.

The SCA evaluates:

  • Current level of sales competence and skill set

  • Underlying sales mindsets

  • Natural fit and inclination toward sales roles (ideal for recruitment)

  • Alignment between a salesperson’s ability and the sales process

The Excuse Index® offers a unique view of how focused an individual is on revenue-generating activity. The lower the index, the higher the likelihood of consistent, high-impact performance.

18 Salesperson Competencies

SCA evaluates 18 sales skills critical to sales success listed below. You can identify areas of strength and weaknesses to understand where the individual may need to focus on need development help. 

Sample scores SCA

Sales Leader Competency Assessment (SLCA)

Sample Category Breakdown

Sales Leader assessment breakdown

The Sales Leader Competency Assessment Report was developed specifically for key contributors and leaders to understand their unique combination of skills and behaviours.

With this knowledge, organisations can build development plans that strengthen leadership impact and drive better results across the sales team.

Key Outcomes

  • Identify areas of strength and areas needing improvement to maximise sales performance

  • Create a targeted and effective development plan

  • Understand yourself and your sales team better to improve the sales performance

  • Analyse and identify coaching & training needs

  • Focus on observable performance factors that can optimise the existing skills of the sales team

  • Cultivate mutual understanding and support within a sales organisation, that is crucial to building a strong sales team

Insights lead to improvement. Talk to us about running an assessment for your business.