Indicator Sales Technology

CRM Technology
CRM is only as good as the people who use it. Indicator helps businesses across New Zealand and Australia improve sales outcomes by embedding CRM as an everyday tool. From discovery and design through to adoption and training, our role is to make CRM simple and central to sales success.
As one of the only sales-centric HubSpot Platinum Partners in Australasia, we specialise in Sales Hub implementation and optimisation. We cover the full journey: configuration, lifecycle delivery, sales enablement, reporting, and dashboards.
We help sales teams unlock the full potential of HubSpot and other sales technologies, improving efficiency, engagement and results.
"62% of respondents surveyed for the Mood of the Sales Leader 2024, highlighted that they were average or poor users of CRM."

CRM Solutions We Offer
Comprehensive CRM Solutions We Offer
01. Discovery and Design
02. Implementation and Integration
03. Sales Process Setup
Comprehensive CRM Solutions We Offer
04. Adoption and Training
05. Sales Enablement
06. Reports and Dashboards
The right Sales Technology can change everything.
There’s no shortage of sales technology out there, but the real value comes from choosing the right tools and making them work for your business.
We can help identify and select the right tools for your business.
Our Technology Partnerships

We've been a HubSpot user since 2016 and a solutions partner since 2019, specialising in helping sales teams and sales leaders. We prioritise time-to-value, usability, and user onboarding to optimise return on investment, adoption, and customer experience.
Having successfully helped hundreds of users with their HubSpot sales journey, we know how to unlock the full power of HubSpot Sales Hub tools to maximise your sales performance.

Firmable is the #1 B2B database and sales intelligence platform in Australia and New Zealand. Built for sales, marketing, and talent teams, Firmable helps businesses make smarter decisions, find better leads and outperform the competition. With access to detailed profiles on 1.5 million+ companies and 10 million+ professionals, including mobile numbers and verified email addresses, teams can unlock powerful lead intelligence to reach the right people faster.

Never. Forget. Anything! Stop taking notes on your calls & listen to your customer. Record your customer interactions and share the recording with your teammates and your customers so everyone is included and all actions are followed up.

Know your buyer before you sell!
Crystal gives you personality-based guidance for every email, call, and meeting.

Bring your communications to life with personalised videos.
Video, voice notes, calls-to-action and documents in one centralised location.

Streamline your workflow with ClickUp, the all-in-one app designed to help you plan, track, and collaborate effortlessly.

Save time on calls, access powerful features and 100+ integrations. Easy and intuitive to setup and use. Improve your customer experience in less time, with more detailed analytics.
Moving to a cloud phone solution has never been easier!
Who we work with
From SMEs to multi-national corporates

What our clients say
Salesforce to HubSpot migration Success!
We worked with Indicator to migrate from Salesforce to HubSpot and couldn't recommend them more. They enabled a smooth transition, highlighting opportunities and best practice and the one-on-one training for the team was gold. They displayed endless patience when asked questions and I appreciated the time taken to ensure that I understood each step of the process to enable me to tackle the admin role with confidence. Based on our experience with the migration it was an easy decision to continue to work with Indicator as our ongoing HubSpot partner as their knowledge and insight has proved invaluable..
Mariko Rogers
The Icehouse
Indicator has been a great partner on our HubSpot journey. Their expertise, responsiveness, and dedication to our success have played a pivotal role in the success of our implementation. I highly recommend Indicator to any organization looking to transform their sales and marketing operations with HubSpot.
Kelsey Gibson
Phoenix Recycling Group
Indicator was a fantastic partner, assisting ForthCo in implementing moving from excel based CRM tracking to HubSpot. The team were very friendly and well versed in HubSpot, it’s been a pleasure working with them throughout the process. The ongoing training has been useful and our team has enjoyed Indicators approach and style. Would recommend Indicator to anyone looking for sales upskilling or an implementation.
Adam Paterson
ForthCo
Acqualinc has been extremely pleased with the work Indicator has done in configuring and optimising our HubSpot platform. The Indicator team has been knowledgeable, responsive, and proactive in ensuring we get the most value out of HubSpot, but also with their expertise and experience in sales and sales processes. They took the time to deeply understand our business needs and processes, and then configured HubSpot accordingly. The ongoing training and support they provide has been invaluable in driving user adoption and enabling our team to leverage HubSpot's full capabilities. Indicator's expertise has been instrumental in transforming our sales and marketing operations in a short period, and we highly recommend their services to any organisation looking to maximise their investment in HubSpot.
Jim Herbison
Aqualinc
This was the best implementation project that I have ever been involved with. The process was brilliant.
Dave Simmons
Jucy
We were absolute beginners! We chose HubSpot and were introduced to Indicator to onboard and train us. They were brilliant from the first Zoom meeting onwards. They did everything in stages so nothing felt overwhelming and we worked with four different people over a 3-month period who added value at every step. I would say if you are tossing up whether to go it alone with HubSpot or pay Indicator to help you - just do it! They are very good and we appreciate their expertise.
Julian Barton
Feedback ASAP
We have been extremely pleased with the work Indicator has done in configuring and optimising our HubSpot platform. The Indicator team has been knowledgeable, responsive, and proactive in ensuring we get the most value out of HubSpot, but also with their expertise and experience in sales and sales processes. Indicator's expertise has been instrumental in transforming our sales and marketing operations in a short period, and we highly recommend their services to any organisation looking to maximise their investment in HubSpot.
Kate Mason
Aqualinc
CRM Resources
Driving Better Sales Outcomes with the Power of AI
Explore the Role of CRM, Automation, and AI in Accelerating Sales Success.
The Ultimate Buyer’s Guide to Choosing the Right CRM
Find a solution built to help your business grow and set your teams up for success.
A Business's Journey from Chaos to Control
Here's a story of a business we helped out with our CRM expertise that was in a dire situation.
