Since 2017, we have been capturing the mood and sentiment of the sales community across New Zealand, expanding into Australia in 2024. The purpose is to understand the challenges and expectations of those on the front lines.

Sales leaders and salespeople are uniquely positioned to read the market; they see shifts in sentiment long before most, and their predictions have proven remarkably accurate since the very first survey.

Heading into its 10ᵗʰ year in New Zealand and 3rd in Australia, The Mood of the Sales Leader™ has evolved into the definitive annual report on the state of sales and sales leadership across Australasia.

Since 2017 we have had more than 5,000 contributors who collectively are responsible for billions in revenue. We have gathered over 250,000 data points which have provided a clear picture of how sales is performing and how broader economic and organisational factors are shaping business.

As we look ahead to 2027, we are excited to uncover the trends, challenges and opportunities that will define the next chapter of sales across both regions.

A huge thank you to our incredible partners in New Zealand and Australia for their continued support and collaboration and, of course, to the thousands of people who have contributed over time.